If you want to make more money and sell more products, you need to figure out how to make yourself stand out in your online shop. Some of you will see this tutorial as a way to make cute packaging for your next bird feeder. That’s completely fine, but we’re actually covering two subjects at once here. (I was going to say “kill two birds with one stone”, but…..). Making your products stand out amongst the crowd is really tough. There are so many products out there, so why would someone choose yours? That’s the big question here, right? Say it out loud, “Why would someone choose my product over another?”. To answer this question, you need to start with some intense market research. What are others in your niche doing?
I’m going to use a simple bird feeder to illustrate what I mean. You can find my bird feeder review by clicking here, but don’t go yet, you would be missing out on some good information if you did. For now, just take a look at the photo and you’ll get the basic idea.
I looked in Etsy shops and other online shops and I found quite a few similar mason jar bird feeders. Some were clearly made better than others. Some had charms. Some had beads. Some had great photos, some did not. I made a quick list of various pricing and shipping costs. I was quickly learning that if I wanted to make money selling my bird feeders, I was going to have to think outside the box and do something a little different. Something that would make customers choose my product over another.
The one thing I didn’t see with even one of the mason jar bird feeders I looked at, was a bag of bird seed to go with it. Bird seed isn’t a revolutionary idea, but I honestly didn’t find one that came with it. (Ok, maybe they’re out there, but I didn’t see one.) Just any bag of bird seed wouldn’t do for me. Life inside my brain is never quite that simple. So off I went to my local craft store to gather some supplies. After wandering the aisles, I decided on a handmade burlap bag to hold a bag of bird seed to go with my feeder. I was hoping to use a cute drawstring bag and call it a day, but I couldn’t find one. I’m sure I’ll find ten of those tomorrow. Anyway, I found some really cute wide burlap ribbon. I chose a plain style ribbon, but it also came in different patterns which will give me some opportunities to offer different selections later. (people like choices). I grabbed some contrasting twine and a few cute embellishments. After about 10 minutes of work, I came up with this cute handmade burlap bag pictured below to use as an added feature that will set my bird feeder apart. I’m still in the process of putting my online shop together, but my plan is to sell the birdfeeder by itself and as a complete kit including the birdseed and a hook to hang it from. (choices) I believe the concept of one-stop shopping is another way to have people pick me. (I feel like when I was younger standing in gym class, waiting to be picked on a team.)
Ok, so back to the main subject…. You may not sell bird feeders but hopefully, this gets you thinking about what you can do to make your products stand out! My next journey is to find the perfect packaging so the entire unboxing experience of my bird feeder kit is in line with what I want my customers to come to expect from me when they order. I’ll also be working on some other innovative packaging to keep my customers coming back for more. (The process doesn’t end with the sale!). I’ll be talking about all of these items in future posts, so please subscribe to my newsletter using the sign-up form on the right side of this page. As always, if you have any questions or would like some help with a project you’re working on, drop me a line!
As promised, here is a tutorial about my handmade burlap gift bag. Enjoy!